Verizon Technology and Policy Center

Washington, DC

Demystifying the ‘net.

Verizon
Case Study

01
Start
With Why

Make what is invisible (the Internet) visible. Help restore the wonder to something that is now perceived as common as water.

02
Consider
The Humans

Washington, D.C. policymakers (many of whom only view Verizon as phone company).

03
Think, Feel
or Do

Policymakers leave wanting to be part of this effort to allow innovation to flourish. By experiencing Verizon’s vision, they say, “What can I do to make this happen?”

04
Write The
Story

The overarching storyline for this project was, “The Future, brought to you by Verizon.” The narrative journey was broken into three chapters: This is the Internet (we know because we made the net, work), This is Today (making what’s knowable known) and This is the Future (we know it’s unknown).

05
Get S
DONE
  • Timing: 18 months from concept to opening.
  • BE Team: 1 Executive Producer, 1 Creative Director, 2 project managers, 1 content strategist, 1 environmental designer
  • Partners: ZB Space, BrianBKelly LLC, Whitlock, SpaceJunk, The Plan, Round Pixel Studios, RL Creative