Demystifying the ‘net.
Make what is invisible (the Internet) visible. Help restore the wonder to something that is now perceived as common as water.
Washington, D.C. policymakers (many of whom only view Verizon as phone company).
Policymakers leave wanting to be part of this effort to allow innovation to flourish. By experiencing Verizon’s vision, they say, “What can I do to make this happen?”
The overarching storyline for this project was, “The Future, brought to you by Verizon.” The narrative journey was broken into three chapters: This is the Internet (we know because we made the net, work), This is Today (making what’s knowable known) and This is the Future (we know it’s unknown).