Kaiser Permanente Center for Total Health

Washington, DC

Bringing the concept of total health to life.

Kaiser Permanente
Case Study

01
Start
With Why

Bring the concept of total health to life in an emotional proactive health story-driven experience.

02
Consider
The Humans

People and organizations working on specific causes in health care.

03
Think, Feel
or Do

People leaving the Center should think, “The future of Total Health begins with me.”

04
Write The
Story

The overarching storyline for this project was, “Total Health Begins with You.” The narrative journey was broken into three chapters: What is Total Health, What does Total Health look like and How can I achieve it.

05
Get S
DONE
  • Timing: 16 months from concept to opening.
  • BE Team: 1 Executive Producer, 1 Creative Director, 2 project managers, 1 content strategist
  • Partners: ZB Space, BrianBKelly LLC, 3Stage, Electrosonic, Studio EIS, Real Art, Möbius Virtual Foundry